Beacons News from McDonald's and GameStop

Two retailers are in the news around beacons.

First up is McDonald's, looking to grasp at technology to solve all of their other problems:

http://www.mobilecommercedaily.com/mcdonalds-beacon-strategy-pushes-in-store-conversion-rate-to-20pc-mobile-marketer

Here is a snippet from that piece:

McDonald’s recently leveraged a new proximity marketing strategy at 15 McD Cafés in Istanbul, Turkey, sending beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent.

Next is GameStop:

http://www.mobilecommercedaily.com/gamestop-exec-beacons-augment-in-store-experience-rewards-usage

Here is a snippet from that piece:

A GameStop executive at the Mcommerce Summit: State of Mobile Commerce 2015 revealed that in-store beacons, alongside augmented reality, are enhancing the in-store shopping process by offering a personalized experience and supporting the PowerUp Rewards loyalty program.

One of the key takeaways from the “GameStop’s PowerUp Rewards Loyalty Program: The Real Driver Behind a Mobile Channel Strategy” session is the heavy role that the brand’s mobile loyalty program plays in driving both in-store and online sales.

Happy Reading,

J.W. Gant