Facebook Advertising Now Much More Powerful

Great little piece of information over on TechCrunch about Facebook's work on in-app advertising.  They do a great job explaining the pain points and the solution Facebook has just launched.

http://techcrunch.com/2015/05/07/in-app-purchase-install-ads/

Here is a snippet from that piece:

Facebook is combining its lucrative app install ads with deep linking so a specific in-app purchase page opens once the app downloads. The result is a powerful new tool for direct marketers that sell products and services through apps.

Direct marketing is popular on the web where users can see an ad for a specific product and quickly open it in a new browser tab to make a purchase. But on mobile if a merchant sells through an app, it first must convince people to download their app, then hope customers follow through by digging into the app for the purchase highlighted by the ad.

I originally located this story over on Fortune.com.  They link to the TechCrunch article referenced above.

Happy Reading,

J.W. Gant