Friday, February 6, 2015

Twitter Video and HBO's Video Streaming Struggles

Two more stories are interesting news to read over.

First up is Twitter providing mobile video.

http://www.mobilemarketer.com/cms/news/social-networks/19722.html

Here is a snippet from that piece:

Twitter hopes the introduction of native mobile video will boost the number of people who use its service, supplementing its new search partnership with Google and other moves aimed at broadening its appeal.

With its recent rollout of native video, which allows users to capture, edit and share videos within the Twitter mobile application, Twitter is taking its cue from Facebook, which is pressuring YouTube as the go-to destination to upload and watch video.

Next is a piece on the struggles of HBO to go to a streaming service model.

http://recode.net/2015/01/29/hbo-tech-executives-leave-ahead-of-internet-launch-as-networks-strategy-changes/

Here is a snippet from that piece:

The original plan discussed by the network’s top executives was to spend hundreds of millions of dollars to develop a sophisticated streaming platform that would make HBO, one of the best-known premium channels in the United States, capable of challenging streaming video services from Netflix and Amazon head-on. Berkes, who was also a cofounder of Xbox, was a key part of that ambitious project — he had been hired by HBO in 2011 to set up a new office in Seattle, initially hiring 80 engineers with plans to grow much bigger.

The idea was that the technology would support not only HBO but potentially other Time Warner offerings, such as Turner Broadcasting and Warner Bros.

Happy Reading,

J.W. Gant

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