Loyalty Programs for CPGs and Jet.com Funding News

Two pieces of news are worth looking at today.

First, fast on the heels of news yesterday of improvements to the Coca-Cola rewards program is news of a new solution for CPGs that incorporates mobile loyalty:

http://www.retailcustomerexperience.com/news/bond-launches-cpg-mobile-loyalty-app-synapzeshop/

Here is a snippet from that piece:

Loyalty marketing agency Bond Brand Loyalty has announced the launch of SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands.

According to the company, with SynapzeSHOP, brands can offer consumers a convenient, personalized, branded mobile loyalty and rewards experience. SynapzeSHOP integrates a complete set of loyalty features with in-the-moment, location-based offers and messaging.

Next is news on competition to Amazon with Jet.com raising a whole lot of the green stuff to help them fulfill their vision.

https://www.internetretailer.com/2015/02/12/amazoncom-rival-jetcom-raises-140-million-new-funding

Here is a snippet from that piece:

Jet.com Inc. raised $140 million in a new funding round before rolling out its service, building up its cash hoard to take on rival Amazon.com Inc.

The financing, led by Bain Capital Ventures, adds to the $80 million that Jet previously raised. The round includes new investors such as Google Ventures, Goldman Sachs & Co. and Norwest Venture Partners.

$80 million in the early round(s) now sees $140M from private equity.  That is a long-term investment that means Bain believes this company has legs.  We are going to see a lot more about Jet.com in the months and years to come.

Happy Reading,

J.W. Gant