Friday, February 13, 2015

Has Google Peaked? How Has Facebook Done Better?

Very good article over on SlashDot about Google and how their efforts in advertising compares to Facebook:

http://tech-beta.slashdot.org/story/15/02/13/0058234/peak-google-the-companys-time-at-the-top-may-be-nearing-its-end

This article references a NYT piece but I'm a fan of SlashDot.  Here is a snippet from that piece:

Farhad Manjoo writes at the NYT that at first glance Google looks plenty healthy, but growth in Google's primary business, search advertising, has flattened out at about 20 percent a year for the last few years. Although Google has spent considerable resources inventing technologies for the future, it has failed to turn many of its innovations into new moneymakers.

Time for me to eat some crow?  Here is what I predicted about Facebook 13 months ago:

http://thagent.blogspot.com/2014/01/news-from-2013-and-what-will-make-news.html

  • Facebook will see big declines.  The "services" provided by Facebook have been chipped away at by a variety of other solutions such as Vine and Snapchat.  Overall the next generation of users has no interest in Facebook and this will begin to show itself this year.  Maybe the company will be mostly flat, maybe they'll find incremental ways to monetize their current offering, but the decline will be noticeable this year.

Happy Reading,

J.W. Gant

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