Beacons and Supermarkets - Niemann

Supermarkets are making news as they embrace the potential in bluetooth interaction with consumers through in-store beacons.

Next up is regional grocer Niemann:

http://www.mobilecommercedaily.com/niemann-foods-pushes-the-shopping-cart-with-ibeacons-in-all-store-locations

Here is a snippet from that piece:

Niemann Foods is teaming up with location analytics firm Birdzi and its Shopper Engagement Platform to roll out the technology to all 45 of its bricks-and-mortar stores in Illinois, Missouri and Iowa by spring 2015. The grocer has already seen several thousand more downloads of its My County Market app since employing Birdzi’s platform, suggesting that consumers are invested in receiving customized offers and access to features such as aisle location options and ability to create an in-app shopping list.

Happy Reading,

J.W. Gant