Burger King Tests Mobile Ordering - The QSR Scramble Continues

Quick Service Restaurants are running as fast as they can to solve mobile ordering and pickup, at the drive through or otherwise.  Burger King is the latest to get moving hard in that direction.

http://www.mobilecommercedaily.com/burger-king-takes-a-bigger-bite-of-mobile-with-ordering-test

Here is a snippet from that piece:

Burger King is skipping to the head of the line in mobile with a new ordering service enabling application users to select what they want to order, pay for it and watch a count down to when their order is ready.

The new service is reportedly already available at 10 Burger King locations in Germany, with another seven scheduled to go online next week. Mobile payment system Opentabs is powering the program.

Happy Reading,

J.W. Gant