Sit back and relax and enjoy some affirmation reading. PWC has their 2015 survey out and it is a good view in to the current state of omnichannel:
Note: This link will download and open a PDF of the entire paper.
http://www.pwc.com/gx/en/retail-consumer/retail-consumer-publications/global-multi-channel-consumer-survey/assets/pdf/total-retail-2015.pdf
Here is a snippet from the paper:
As online shopping continues to grow at the expense of store visits, the premium in the future will be on creating unique, brand-defining experiences that keep customers coming back— whatever the channel.
Happy Reading,
J.W. Gant
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