Best Reading of the Day - Entry 0194 Digital Marketing

Advertising Age is out with a great read that should be an eye-opener for those who follow national brands.

http://adage.com/article/digital/marketers-digital-cure/297033/

Here is a snippet from that piece:

Mattel, Darden Restaurants, Heineken, Clorox, Big Lots and Burlington Stores have all talked about hiking digital spending on recent investor calls. But it's consumer packaged goods executives, once viewed as laggards of the digital revolution, that have jumped on this bandwagon particularly hard. Unilever, Procter & Gamble Co. and Kraft Foods Group have in recent quarters said digital accounts for 20% to 35% of their total media or marketing outlays.

Happy Reading,

J.W. Gant