https://www.internetretailer.com/2015/02/19/grocery-store-rolls-out-beacons-ping-shoppers-smartphones
Here is a snippet from that piece:
County Market will equip its 45 supermarkets with beacon technology this year. The retailer will use the technology to offer its customers coupons. Success has varied during testing.
Picking up a loaf of bread from the grocery store just got technical.
Niemann Foods Inc. piloted a beacon program in eight County Market grocery stores in Springfield, IL, in February 2014. It then made 20 changes to its app based on customer feedback and now is deploying beacons to all 45 of its County Market stores by Q3 2015, says Nathaniel Jones, electronic marketing manager at Niemann Foods.
Here is a great story from eTail West and the RetailMeNot folks on beacons:
http://www.mobilecommercedaily.com/expressretailmenot-execs-beacons-still-in-testing-phase-but-projected-to-take-off
Here is a snippet from that piece:
Looks like the testing phase has concluded for many retailers and we'll see major rollouts this year. The drumbeat of beacons continues to roll.
Happy Reading,
J.W. Gant
Picking up a loaf of bread from the grocery store just got technical.
Niemann Foods Inc. piloted a beacon program in eight County Market grocery stores in Springfield, IL, in February 2014. It then made 20 changes to its app based on customer feedback and now is deploying beacons to all 45 of its County Market stores by Q3 2015, says Nathaniel Jones, electronic marketing manager at Niemann Foods.
Here is a great story from eTail West and the RetailMeNot folks on beacons:
http://www.mobilecommercedaily.com/expressretailmenot-execs-beacons-still-in-testing-phase-but-projected-to-take-off
Here is a snippet from that piece:
Executives from Express and RetailMeNot at eTail West 2015 predicted that, while beacons are still in the testing phase, retailers can expect to see them take off in the next few years, alongside enhanced in-store Wi-Fi services.
During the “In-Store Panel Discussion: The Digitization Of In-Store To Maximize Revenues” session, the executives highlighted challenges their brands have experienced while working towards a cohesive mobile and in-store strategy. They also tapped beacons as the tactic to watch in the next several years, although transparency is paramount for retailers wanting to entice consumers to enable Bluetooth on their mobile devices and opt-in to the tracking technology.
During the “In-Store Panel Discussion: The Digitization Of In-Store To Maximize Revenues” session, the executives highlighted challenges their brands have experienced while working towards a cohesive mobile and in-store strategy. They also tapped beacons as the tactic to watch in the next several years, although transparency is paramount for retailers wanting to entice consumers to enable Bluetooth on their mobile devices and opt-in to the tracking technology.
Looks like the testing phase has concluded for many retailers and we'll see major rollouts this year. The drumbeat of beacons continues to roll.
Happy Reading,
J.W. Gant
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