http://www.mobilecommercedaily.com/taco-bell-wraps-up-2014-with-app-order-amounts-20pc-higher-than-traditional-orders
Here is a snippet from that piece:
While Taco Bell’s parent company Yum! Brands saw an $86 million fourth-quarter loss, the taco chain is heating up sales thanks to its new mobile ordering app, which is seeing the average order come in at 20 percent higher than in-store orders.
Taco Bell engaged in heavy social media marketing tactics for the launch of its mobile ordering app, which enables users to customize their orders, pay via smartphone and pick up orders as soon as they arrive at Taco Bell bricks-and-mortar locations.
While I wonder if we are seeing cannibalization of their existing loyalty base this is still very interesting news.
Happy Reading,
J.W. Gant
Taco Bell engaged in heavy social media marketing tactics for the launch of its mobile ordering app, which enables users to customize their orders, pay via smartphone and pick up orders as soon as they arrive at Taco Bell bricks-and-mortar locations.
While I wonder if we are seeing cannibalization of their existing loyalty base this is still very interesting news.
Happy Reading,
J.W. Gant
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