Papa John's Pizza Digital Orders Now 50% of Sales

This number really hit me.  One half of all sales of Papa John's pizzas are now digital orders.  The company cites mobile (likely including both tablet and smart phones) as the reason for the dramatic rise.

Wow!

This article tells the story:

http://www.mobilecommercedaily.com/papa-johns-hits-mobile-milestone-with-50pc-digital-sales

Here is a snippet from that piece:

Papa John’s claims to be the first brand in its industry to surpass the digital and mobile sales milestone. The company, which was the first U.S.-based pizza chain to introduce digital ordering to its delivery restaurants in 2001, continues to streamline the payment process by accepting Google Wallet Instant Buy for delivery and take-out orders placed via its Android mobile application.

The article appears to incorrectly report the Papa John's app is only available on Android.  A quick look at the mobile website on my iPhone and I was prompted to download the app, in the store since 2011.

Regardless this is a huge statement.  Mobile first is increasingly becoming the avenue of choice for major brands.  QSR is definitely all over this.  Who will come next?

I find the portion on the mobile loyalty program at Papa John's to be particularly interesting.  Good read and worth taking the time.

Happy Reading,

J.W. Gant