The year of the beacon continues.
Here is the story:
http://bigstory.ap.org/article/3af61653dd3247a89869cda3ea3e0b36/beacons-pop-stores-ahead-holidays
Here is a snippet from that piece:
The vast majority of shopping is still done in stores. E-commerce is fast-growing but accounts for only about 9 percent of total retail sales, according to Forrester Research. Beacons merge in-store shopping with mobile access to information — and data shows they work.
Between July and September, 30 percent of shoppers who received a "push-ad" from an in-store beacon used that offer to buy something, according to a survey by Swirl, a marketing company that has created beacon plans for retailers such as Lord & Taylor, Hudson's Bay, Alex and Ani, Kenneth Cole and Timberland. Sixty percent of shoppers opened beacon-sent messages, and over half of those surveyed said they would do more holiday shopping at the stores as a result of their beacon experience.
I've already written quite a bit about beacons in these pages this year so I'll let that story speak for itself. If you wish to see earlier posts about beacons or iBeacons look to the bottom left of this site for my tags and click on the relevant item.
Happy Reading,
J.W. Gant
Between July and September, 30 percent of shoppers who received a "push-ad" from an in-store beacon used that offer to buy something, according to a survey by Swirl, a marketing company that has created beacon plans for retailers such as Lord & Taylor, Hudson's Bay, Alex and Ani, Kenneth Cole and Timberland. Sixty percent of shoppers opened beacon-sent messages, and over half of those surveyed said they would do more holiday shopping at the stores as a result of their beacon experience.
I've already written quite a bit about beacons in these pages this year so I'll let that story speak for itself. If you wish to see earlier posts about beacons or iBeacons look to the bottom left of this site for my tags and click on the relevant item.
Happy Reading,
J.W. Gant
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