Best Reading of the Day - Entry 0173 Facebook

Some excellent reading on social media in general and a number of spots on Facebook.  All of these are worth reading.

The best read of the day is this piece on the science behind the numbers in social media:

http://arstechnica.com/science/2014/12/making-social-media-research-more-reliable-and-reproducible/

Here is a snippet from that piece:

For researchers interested in studying human behavior, the explosion of social media data provides incredible opportunities. The result has been an explosion of research using this data...

However, despite the potential of these data sets to provide insights into human behavior, “mounting evidence suggests that many of the forecasts and analyses being produced misrepresent the real world,” Pfeffer and Ruths caution. The use of this data is rife with problems, many of which have already been addressed by other disciplines and are not insurmountable, but which must be dealt with to improve accuracy in the field.

Here are a few on Facebook in particular:

Facebook moves to the Enterprise
http://www.cio.com/article/2853015/facebook/how-facebook-at-work-could-alter-the-social-enterprise-landscape.html

How to Master Facebook marketing
http://www.mycustomer.com/feature/marketing-social-crm/how-master-facebook-marketing-age-pay-play/168589

Response to Facebook's latest Cuts
http://adage.com/article/digital/advertisers-shake-facebook-s-latest-reach-cuts/295913/

Happy Reading,

J.W. Gant