Quite a number of stories caught my eye today and a lot of news has been made.
Here are a few good reads.
First is Target with a mobile interactive game for both in-store and out of store. Cool!
http://www.mobilecommercedaily.com/target-boosts-in-store-experience-with-mobile-game-during-holiday-season
Next is Nielsen stating brands will need a stronger mobile presence in 2015. Ya think?
http://www.mobilecommercedaily.com/nielsen-and-mobile-majority-execs-2015-forecast-requires-heavier-brand-investment-into-mobile
Cyber Monday news is coming in including this story showing the records falling in 2014:
http://multichannelmerchant.com/news/cyber-monday-caps-record-5-day-cyber-weekend-03122014/
Continuing the Cyber Monday news is a story on Walmart breaking its old record for traffic during this time. They are clearing seeing rewards from their efforts in mobile.
http://multichannelmerchant.com/news/walmart-breaks-online-records-cyber-monday-2014-02122014/
Finally is a story on CMO.com stating retailers have lengthened the shopping season:
http://www.cmo.com/articles/2014/12/2/adi_retailers_succee.html
Happy Reading,
J.W. Gant
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