Mobile Commerce Daily has the piece:
http://www.mobilecommercedaily.com/us-bank-mitek-predict-takeoff-of-beacons-mobile-deposit-in-2015
Here is a snippet from it:
U.S. Bank, working with mobile capture software company Mitek, predicts that banks and financial institutions will see beacon usage take off in 2015, helping deliver more personalized experiences.
The commerce institutions believe that more consumers will be gravitating towards mobile imaging in banking and deposits, as those functionalities enable users to take a photo with their mobile device’s camera to participate in a loyalty program or snap a photo of a credit card to automatically populate the information. Enhanced smartphone capabilities, in addition to the increasing adoption of beacons and other proximity-based targeting efforts, are set to provide customers with more personalization than ever in the financial sector.
The year of the beacon is coming to a close. Will we have any more news on this front prior to 2015? I'm betting we will.
Happy Reading,
J.W. Gant
The commerce institutions believe that more consumers will be gravitating towards mobile imaging in banking and deposits, as those functionalities enable users to take a photo with their mobile device’s camera to participate in a loyalty program or snap a photo of a credit card to automatically populate the information. Enhanced smartphone capabilities, in addition to the increasing adoption of beacons and other proximity-based targeting efforts, are set to provide customers with more personalization than ever in the financial sector.
The year of the beacon is coming to a close. Will we have any more news on this front prior to 2015? I'm betting we will.
Happy Reading,
J.W. Gant
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