A few stories are worth your time today.
First is the use of SMS messaging by Hershey's to enable in-store interaction with consumers. This is in preference, for now, over bluetooth beacons.
http://www.mobilecommercedaily.com/why-hershey-co-chose-sms-not-beacons-for-in-store-engagement
Next is a very good story by Dunnhumby predicting what 2015 will contain. This is the best reading of the day really.
http://mobilemarketingmagazine.com/2015-predictions-Dunnhumby-use-data
Finally is news on Chevron signing up for Apple Pay at the pump.
http://appadvice.com/appnn/2014/12/chevron-working-to-integrate-apple-pay-at-its-gas-pumps-by-early-2015
Happy Reading,
J.W. Gant
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