eCommerce, tCommerce, and mCommerce Data

Some new data is out on internet enabled commerce.  Here is the article:

http://www.mediapost.com/publications/article/223399/us-m-commerce-sales-to-hit-578-billion-in-2014.html

Notice the use of the generic 'm-Commerce' for this article, incorrectly grouping tablets and smart phones together as 'mobile'.  That article references the study that can be found here:

http://www.emarketer.com/Article/Total-US-Retail-Sales-Top

Here is a snippet from that first piece:

A new eMarketer industry forecast projects retail m-commerce will increase 37.2% to $57.8 billion this year from $42.1 billion in 2013, and reach $132.7 billion in 2018. This year, it will make up about one-fifth of all retail e-commerce but just 1.2% of total retail sales.

One-fifth of all retail e-Commerce is happening on either tablets or smart phones (or phablets) through 2014 (projected).  Of that, currently two-thirds is on a tablet, sometimes called tCommerce.  That means roughly 13% of all eCommerce is happening on a tablet, 6.5% on a smart phone, and 80% on other devices such as desktops or laptops.

Happy Reading,

J.W. Gant