Best Reading of the Day - Entry 0101 Mobile App Usage

Great data coming to us courtesy of a couple locations.

TechCrunch has a write-up that is a good read:

http://techcrunch.com/2014/04/01/mobile-app-usage-increases-in-2014-as-mobile-web-surfing-declines/

Here is a snippet from that piece:

New data from app analytics provider Flurry released today states that native app usage on smartphones is continuing to grow at the expense of the mobile web. The company claims that users are now spending 2 hours and 42 minutes per day on mobile devices as of March 2014, up from 2 hours, 38 minutes as of a year ago. Meanwhile, mobile app usage accounts for 2 hours and 19 minutes of that time spent, while mobile web usage has dropped from 20% of the U.S. consumer’s time in 2013 to just 14% – or 22 minutes per day – as of last month.

That data is coming from Flurry as is cited in the article.  Here is their write-up from last year:

http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Web-Just-Lives-in-It

Here is a snippet from that piece:

Today, the U.S. consumer spends an average of 2 hours and 38 minutes per day on smartphones and tablets. 80% of that time (2 hours and 7 minutes) is spent inside apps and 20% (31 minutes) is spent on the mobile web. Studying the chart shows that apps (and Facebook) are commanding a meaningful amount of consumers' time. All mobile browsers combined, which we now consider apps, control 20% of consumers' time. Gaming apps remain the largest category of all apps with 32% of time spent. Facebook is second with 18%, and Safari is 3rd with 12% Worth noting is that a lot of people are consuming web content from inside the Facebook app. For example, when a Facebook user clicks on a friend’s link or article, that content is shown inside its web view without launching a native web browser (e.g., Safari, Android or Chrome), which keeps the user in the app. So if we return to the chart and consider the proportion of Facebook app usage that is within their web view (aka browser), then we can assert that Facebook has become the most adopted browser in terms of consumer time spent.

Happy Reading,

J.W. Gant