Best Reading of the Day - Entry 0104 The Digital Charge

I'm catching up on a bit of reading and writing.

CMO.com has a very good read warning about the pitfalls of letting technology lead your company's digital transformation.

Should you go where the technology leads you or focus on your customers first?  This seems obvious but it hasn't been so far.

Here is the article:

http://www.cmo.com/articles/2014/4/4/altimeter_group_don_.html

Here is a snippet from that piece:

Companies that allow technology to drive their digital transformation are making a big mistake, according to a new Altimeter Group study, "Digital Transformation." Instead, digital transformation should be driven by the expectations of digital customers.

People, process, technology.  Seems like the correct order to me.

Happy Reading,

J.W. Gant