Best Reading of the Day - Entry 0105 Loyalty Programs?

Karen Webster on PYMTS.com has a good write-up that is worth your time.

http://www.pymnts.com/news/2014/so-you-want-to-do-a-loyalty-program-why/

Here is a snippet from that piece:

You’re the CMO of a major retailer trying to make some decisions about a new customer retention (aka loyalty) strategy that the CEO has been on your case about for the last couple of months. There are all sorts of sales pitches being tossed your direction – third parties that leverage mobile devices and apps and offer compelling data-driven campaigns. Some even come wrapped around payment options and include spiffy stuff like Beacon technologies and other location-based targeting triggers.

Your team has been vetting these programs and has come into your office this morning armed with a Powerpoint deck that you expect will narrow the field to a few relevant choices.

...

Happy Reading,

J.W. Gant