Best Reading of the Day - Entry 0103 Brick & Mortar Apps

Very good article on the relative strengths of mobile apps created by traditional brick & mortar retailers vs. companies that got their start through their mobile app:

http://www.mediapost.com/publications/article/223172/traditional-apps-still-trail-mobile-natives.html

Here is a snippet from that piece:

One takeaway that quickly emerges from a new Forrester report on the best and worst of mobile is that retailers and brick-and-mortar companies are clueless about mobile compared to their digital- or mobile-only counterparts.

The former are often used in the study authored by analyst Deanna Laufer as examples of what NOT to do in mobile, while the mobile natives represent the best of what’s out there. This is pretty much what you’d expect, given that companies like Flipboard and Shazam were built from the ground up as mobile experiences. If their apps fail, they fail.

Happy Reading,

J.W. Gant