Best Reading of the Day - Entry 0111 New Digital Divide

Deloitte Digital has a very interesting new study out today on the influence of digital on brick & mortar retailers.  I'll post a link to the actual study near the bottom of this post.

I first found the study through a posting on MediaPost's 'Marketing Daily' website:

http://www.mediapost.com/publications/article/224385/mobile-social-driving-36-of-in-store-sales.html

Here is a snippet from that piece:

Looks like retailers are still from Mars, and customers are from Venus, with $1.1 trillion hanging in the balance. A new study from Deloitte Digital finds that stores are pouring their money into m-commerce sites that don’t appeal to shoppers. And consumers are wandering around physical stores, nursing their digital disappointment.

I've located another good read, still derivative of the study, here on BizJournals:

http://www.bizjournals.com/buffalo/prnewswire/press_releases/New_York/2014/04/28/NY14082

Here is a link to the actual study:

http://www.deloitte.com/view/en_US/us/Industries/Retail-Distribution/DigitalDivide

There is an interesting and parallel study that I found through Mobile Commerce Daily:

http://www.mobilecommercedaily.com/millennials-empowered-by-mobile-social

Here is a snippet from that piece:

The firm’s latest Cassandra Report reveals that one-third of respondents believe that browsing for items is more fun than actually purchasing them, while approximately half say they browse for items they do not necessarily plan on buying. With mobile and social technology both a means for millennials to express their strong sense of collaboration as well as driving an expanding ability to access information on the go, the findings suggest that retailers who continue to rely on traditional means of attracting and retaining new customers are likely to fall behind.

Happy Reading,

J.W. Gant

**UPDATE** Deloitte has now released what they are calling their 'Digital Democracy Survey', the 8th Edition of the survey.
http://www.deloitte.com/view/en_US/us/Industries/media-entertainment/digital-democracy/index.htm
Clearly Deloitte wants to be viewed as a thought leader in this space.  Their research is certainly informative and useful.