Best Reading of the Day - Entry 0106 Boomers and Mobile

Pretty interesting reading over on Mobile Commerce Daily:

http://www.mobilecommercedaily.com/older-generations-adopt-a-shopping-initiated-move-towards-mobile-study

Here is a snippet from that piece:

Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association.

The info-graphic referenced in that article can be found here:

http://www.localsearchinsider.org/mobile-goes-universal

Very interesting news.  You'll certainly see plenty of anecdotal evidence that contradicts this story (just talk to your parents or grand parents right?).  However the trend is accelerating towards more mobile usage across all generations.  That is a sea change event.

Happy Reading,

J.W. Gant