Interested in omni-channel retail?
Interested in how mobile apps can enhance the in-store experience?
Walgreens wants to be a leader in the industry as is apparent by their work on the Walgreens iOS app. Their app is already one of the very best in retail in my opinion but it keeps getting better. The folks at Mobile Commerce Daily have a good write-up on this effort and the most recent app update by Walgreens:
http://www.mobilecommercedaily.com/walgreens-redesigned-app-boasts-store-specific-inventory
Here is a snippet from that piece:
The latest update to Walgreens’ iOS application uses store-specific offers to harness customer loyalty and brings added value through a more customized experience.
The new Weekly Ad feature introduced allows users to create their own flagship location from which they will be able to receive more relevant offers. Walgreens joins a growing list of retailers who are betting on in-store modes to engage with consumers while shopping.
The Walmart app has many of these functions, if not all, in place now. We are seeing experimentation and fast-follow by retail leaders. Some of this functionality will fail to pan out, but other pieces will work.
What's on your smart phone's first 2 screens? The Walgreens app?
Happy Reading,
J.W. Gant
The new Weekly Ad feature introduced allows users to create their own flagship location from which they will be able to receive more relevant offers. Walgreens joins a growing list of retailers who are betting on in-store modes to engage with consumers while shopping.
The Walmart app has many of these functions, if not all, in place now. We are seeing experimentation and fast-follow by retail leaders. Some of this functionality will fail to pan out, but other pieces will work.
What's on your smart phone's first 2 screens? The Walgreens app?
Happy Reading,
J.W. Gant
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