Best Reading of the Day - Entry 0112 Mystery Mobile Coupons

The folks over at Mobile Commerce Daily have another excellent piece.  I love reading about the innovative ways marketers are using mobile to engage with their customers.

Lord & Taylor, makers of apparel, shoes, and accessories , have released a mystery coupon in their app.  The consumer won't know what the coupon is good for until the consumer enters the geo-located fence of a Lord & Taylor store.

Brilliant.

Here is the article:

http://www.mobilecommercedaily.com/lord-taylor-builds-on-mobile-innovations-with-geolocation-mystery-coupon

Here is a snippet from that piece:

“The goal of the effort is to better understand excitement through ‘gamification’ and excitement through mobile couponing,” said Ryan Craver, senior vice president of corporate strategy for the department stores group at Lord & Taylor’s parent company The Hudson’s Bay Co., Toronto.

Sounds like they are experimenting a bit with this to see what works.  I wonder if they have grouped the coupons in to two types to see which performs better in similar markets?

Happy Reading,

J.W. Gant