Best Reading of the Day - Entry 0102 Tesco and iBeacons

The folks over on Mobile Commerce Daily have another excellent read.

Tesco has introduced a new approach to the use of iBeacon technology in stores.

http://www.mobilecommercedaily.com/tesco-pivots-focus-of-ibeacon-towards-customer-service-will-others-follow

Here is a snippet from the article:

While much of the buzz about beacons has been around pushing offers to shoppers, a new pilot program at Tesco gives marketers a better understanding of the full scope of the location-based technology’s capabilities.

The British retailer is piloting iBeacon in its Chelmsford location with a stand-alone iPhone application specific to the store’s location. Tesco’s pilot indicates that retailers solely focusing on beacon-triggered sales are missing out on a bigger opportunity with in-store customer service.

Happy Reading,

J.W. Gant