Smartphones top Tablets

We have been incorrectly grouping "mobile" as all things tablet or smartphone.  These are two strongly different segments and should be split out as I've written previously.  Here is a piece that speaks to the rise of smartphone usage relative to tablets.  With "mobile" taking a majority share and smartphones a majority of that, the chunk to focus on is smartphone first, with tablet a close second.  Then everything else.

Read more:

https://nrf.com/media/press-releases/shoporg-forrester-research-find-smartphones-top-tablets-driver-of-sales-traffic

Here is a snippet from the piece:

The growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has officially landed smartphones on top as a driver of sales and traffic for retail companies. According to the State of Retailing Online 2016, conducted by Shop.org, Forrester Research Inc. (Nasdaq: FORR) and Bizrate Insights, mobile as a percentage of both online sales and traffic is now led by smartphones and not tablets. 

Happy Reading,

J.W. Gant