Great little article over on Mobile Commerce Daily regarding the future of mobile payments. Is it all about loyalty? Maybe.
http://www.mobilecommercedaily.com/why-loyalty-points-may-become-mobile-wallets-primary-currency
Here is a snippet from the piece:
The staying power of consumers’ wariness regarding security and digital wallets has prompted a slew of brands to enable customers to make mobile purchases using loyalty points, a trend likely to catch fire in 2016.
As the perception of mobile security continues to be a hotly-contested topic by consumers and experts alike, brands are seeking out ways to fuel digital wallet adoption and in-application purchases. One way of surmounting consumer dissent about mobile wallets is to ensure that loyalty plays a starring role in completing transactions.
Happy Reading,
J.W. Gant
As the perception of mobile security continues to be a hotly-contested topic by consumers and experts alike, brands are seeking out ways to fuel digital wallet adoption and in-application purchases. One way of surmounting consumer dissent about mobile wallets is to ensure that loyalty plays a starring role in completing transactions.
Happy Reading,
J.W. Gant
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