Beacons, beacons, beacons right? Yeap. I've referenced geomarketing here already.
Read on:
http://www.mobilecommercedaily.com/mobiles-biggest-opportunity-is-not-advertising-or-an-app
Here is a snippet from the piece:
For most brands, the use of mobile as an effective messaging vehicle is still an enigma, and beacon technology is not even close to being taken seriously by brands or shoppers.
Despite Google’s prediction that 85 percent of the top 100 retailers will have beacon technology in place by the end of 2016, true mainstream adoption on either side is still probably a couple of years away. Why? Well, like most new tactics, brands are simply not applying the right strategies to employ beacons effectively.
Happy Reading,
J.W. Gant
Despite Google’s prediction that 85 percent of the top 100 retailers will have beacon technology in place by the end of 2016, true mainstream adoption on either side is still probably a couple of years away. Why? Well, like most new tactics, brands are simply not applying the right strategies to employ beacons effectively.
Happy Reading,
J.W. Gant
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