http://www.mobilecommercedaily.com/how-jc-penneys-in-store-pickup-triumphed-while-others-struggled
Here is a snippet from the piece:
JCPenney is attributing a portion of its holiday success to an online order, in-store pickup program even as a number of other retailers ran into obstacles with similar omnichannel strategies.
For retailers it is difficult to make a mobile order and in-store pickup program work flawlessly, as there are many steps that can go wrong from the time the order is placed until the customer picks up the product. JCPenney saw a 3.9 percent increase of holiday sales compared to last year, a large portion of which was made up by in-store pickup due to the retailer’s focus on creating a seamless omnichannel experience.
Happy Reading,
J.W. Gant
For retailers it is difficult to make a mobile order and in-store pickup program work flawlessly, as there are many steps that can go wrong from the time the order is placed until the customer picks up the product. JCPenney saw a 3.9 percent increase of holiday sales compared to last year, a large portion of which was made up by in-store pickup due to the retailer’s focus on creating a seamless omnichannel experience.
Happy Reading,
J.W. Gant
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