Mobile Apps that Work

McDonald's has been in the news quite a bit recently.  This one focuses on the success of their mobile app and the use of appropriate incentives to drive customer engagement and participation.

http://www.mobilecommercedaily.com/mcdonalds-7m-app-downloads-highlights-effectiveness-of-welcome-incentives

Here is a snippet from the piece:

During this week’s earnings call, McDonald’s revealed it has seen more than seven million downloads of its mobile application since the fall 2015 launch, proving that welcome offers are directly correlated to high registration rates.

The food and beverage marketer introduced the app to United States markets approximately three months ago, after experiencing a lackluster year in sales. The seven million-strong downloads, however, have been able to fuel consumer purchasing behavior by prompting users to activate their welcome offers in-store.

Happy Reading,

J.W. Gant