Why differentiate between PC's, Mobile, Smart Phones, and Tablets?
I've written a white paper on the subject with extensive appendices for your information. You can view that through google docs here:
Is It Truly Mobile?
Here is the summary paragraph. I hope you find this enjoyable and informative.
Industry
observers are consistently miss-categorizing tablets as purely “Mobile” devices
while the customer usage data strongly indicates tablets are mostly an
alternative to the traditional personal computer. The resultant conclusions around mobility must
be modified accordingly. For example the
frequently reported rise of mCommerce (see Appendix I for definitions) is
actually a rise in eCommerce on the alternative tablet platform with some
cannibalization of existing eCommerce almost certainly occurring. True mobile commerce is seeing very slow
adaptation rates and this is especially true within grocery retail. To accurately focus on the omnichannel retail
customer experience it is important to correctly categorize the platforms in
play and make decisions accordingly.
Smartphone contributions to the customer experience are critical but
significantly less so as a mCommerce provider.
Therefore, mobile development for smartphones should focus on areas
other than mCommerce.
Enjoy,
J.W. Gant
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