Mobile App Transactions

Great little article on the use of mobile for eCommerce and the transition to brick & mortar.

http://www.mobilecommercedaily.com/first-time-mobile-app-transactions-jump-across-verticals-report

Here is a snippet from the piece:

In a reflection of the growth in using smartphone applications to complete commerce-related transactions, first-time transactions increased across the banking, car ride and restaurant industries, according to a new survey from Verizon.

The results suggest that if first-timers have satisfying, convenient experience with mobile app transactions, they could be back for more in 2016, helping to further spur mcommerce growth. The fastest-growing category in 2015 was car ride apps, per the report.

Happy Reading,

J.W. Gant