CES 2016 by AdAge

I like reading the folks over at AdAge.com for their unique perspective.  Ads.

Here is their take on the big Consumer Electronics Show that just wrapped:

http://adage.com/article/print-edition/takeaways-ces/302072/

This is the one that really caught my eye as an indication of the new "mobile first" world we now live in:

Vertical video is here

The agency world has been talking about vertical video -- the video format that Snapchat, for instance, uses -- for some time now, but this year at CES, some agency executives noted that companies like Twitter, Facebook and Yahoo were all showing up to meetings with vertical video to show, something that wasn't done universally at last year's event. One exec noted that some of the companies even flipped TV monitors vertically to mimic the way most of us consume video now on our mobile phones. This proves what most of us already knew: The world really is moving to a mobile-first way of life.

Happy Reading,

J.W. Gant