How to Make Retail Mobile Apps Better

The UK is a good market to follow for technology and this blog post by the CEO of one of the app developers there is worth the time.

http://www.mobileworldlive.com/apps/blog-apps/guest-blog/

Here is a snippet from the post:

So why are the majority of retail apps underperforming?

The research unveiled a number of common mistakes that retailers make when developing an app. For example, it found that many are not very easy to use, with 56 per cent of shoppers claiming that functionality could be better.

Another recurring problem is that the apps are frustratingly slow and unresponsive. Our research found that as many as 60 per cent of those surveyed would delete an app if an issue with speed or responsiveness cropped up. Retailers cannot afford to get this wrong.

Happy Reading,

J.W. Gant