Is the Marketing Stack Dead?

In today's increasingly complicated marketing and advertising world is it best to go with an all-in-one solution, or create flexible solutions for your unique circumstances?  I can tell you just about every senior executive in marketing today would prefer the latter.

Some other folks agree, and know much more about the subject than I do.  Read on:

http://www.mediapost.com/publications/article/267497/the-marketing-stack-is-dead.html

Here is a snippet from the piece:

For as long as I've worked in the marketing industry, prognosticators have been saying that advertising and marketing were due for some industry consolidation.

And guess what, it never happened.

In the 1980s and ’90s, ad agency holding companies started acquiring PR agencies, direct marketing agencies, sales promotion agencies and other marketing service companies in an effort to consolidate marketing for larger marketers under one holding company. However, most marketers ended up unbundling their accounts.

Happy Reading,

J.W. Gant