Best Reading of the Day - Entry 0150 Personalization

The folks over at CMO.com have an excellent article encouraging brands to provide real-time personalization.

This is the nirvana for marketers, to be sure, and has been unattainable until now.  Here is the article:

http://www.cmo.com/articles/2014/8/15/real_time_personaliz.html

Here is a snippet from that piece:

What is the objective of your digital marketing strategy? Do you simply want to be seen? Do you want to reinforce brand values? Or do you want to exploit the extraordinary depth and breadth of consumer data now freely available to create a one-to-one personalized brand experience that attracts and retains customers for life?

Hope everyone has a fantastic Labor Day weekend.

Happy Reading,

J.W. Gant