MCX, Amazon, Netflix and More

A couple of stories appear to be drawing headlines mostly by the comparisons they are making.

First is an article that tells the story that wants to do what MCX does, but better:

http://www.pymnts.com/in-depth/2014/the-better-than-mcx-mobile-commerce-approach

Here is a snippet from that piece:

If that sounds familiar, it’s supposed to. It’s what MCX is pitching to a coalition of merchants. The DoubleBeam proposition is different in one important way: DoubleBeam doesn’t require that a retailer be part of a coalition to get all of the goodies and is agnostic about what a merchant should or must offer to use its mobile platform. Tekippe and Toewe recently talked with Karen Webster about their plans, their vision and the future of payments.

Next is a take on the personalization of Amazon and Netflix and how a little company wants to do the same thing, but better:

http://betaboston.com/news/2014/08/12/coherent-path-aims-to-provide-a-gateway-effect

Seeing a pattern?

Here is a snippet from that piece:

Amazon and Netflix are known as the pioneers in bringing you personalized recommendations for what to buy or watch next. A Cambridge startup unveiling itself today is hoping to one-up the sites in the quest for a better recommendation.

Happy Reading,

J.W. Gant