Beacons, beacons, beacons.
And iBeacons.
The drumbeat goes on and on.
Mobile marketing automation company Swrve announced beacons:
http://www.digitaljournal.com/pr/2105815
Now Epicurious app users will be interacting with beacons as well:
http://appadvice.com/appnn/2014/08/epicurious-users-will-now-experience-apple-ibeacon-technology-in-stores
So how is big data helping?
http://smartblogs.com/food-and-beverage/2014/08/06/why-big-data-is-a-big-deal-for-supermarkets/?utm_source=brief
Tying it all together is the ability to provide personalized offers, coupons, in the new mobile world. Just in time couponing is a marketers dream right?
http://www.clickz.com/clickz/news/2358929/mobile-coupons-to-reach-more-than-1-billion-consumers-study
Happy Reading,
J.W. Gant
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