More Beacon News - Lord & Taylor and Mobiquity Technologies

A couple more stories came out about iBeacons/Beacons as the year of the beacon continues.

I should just change the 'BLE' tag in this blog to 'Year of the Beacon'.

First up is Lord & Taylor taking their limited program national to all stores in the chain:

http://risnews.edgl.com/retail-news/Lord---Taylor-Personalizes-In-Store-Experience

Here is a snippet from that piece:

To deliver digital experience to consumers' smartphones while they shop in department stores, Hudson's Bay and Lord & Taylor will deploy Swirl's in-store beacon marketing platform in Canada and the U.S. Using beacons installed in merchandising areas through the stores, the retailers will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third party mobile apps.

Next is Mobiquity and the retail real estate company Simon:

http://www.marketwatch.com/story/simon-and-mobiquity-technologies

Here is a snippet from that piece:

INDIANAPOLIS, Aug. 4, 2014 /PRNewswire/ -- Simon, a global leader in retail real estate, has announced the expansion of its agreement with Mobiquity Technologies, Inc., a leading technology company focusing on location-based mobile solutions, to create "smart malls" in 200+ Simon retail destinations in the U.S. using Bluetooth-enabled iBeacon technology.

Simon's deployment of Mobiquity's Mobi-Beacon network, already in place in 75 of its premier shopping destinations, provides a unique, opt-in opportunity for customers to engage with retailers, brands and mall apps for timely and contextually-relevant personalized offers, information and real-time experiences.

Happy Reading,

J.W. Gant