Best Reading of the Day - Entry 0148 Apps and Retail

I've reached a tie for two related stories today.

First up is a story on retail mobile apps and the move towards mobile sites:

http://www.mobilecommercedaily.com/is-retail-enthusiasm-for-mobile-apps-waning

Here is a snippet from that piece:

A number of the retailers presenting at last week’s eTail East 2014 conference came down on the side of mobile sites in the ongoing debate over native applications vs. the Web, pointing to the larger issue of how best to reach shoppers across a multitude of devices.

Next is a piece that states consumers are increasingly less likely to download a new app of any kind:

http://www.cnbc.com/id/101925585

Here is a snippet from that piece:

Smartphone owners' waning appetite for new apps is casting a shadow over what has been a technology market hotspot and is fueling mobile developers' concerns that their best days of growth are coming to an end.

Almost a third of smartphone users do not download any apps for their devices in a typical month, according to a report by Deloitte that predicts the volume of app store sales is hitting a ceiling.

Interesting reading.  Always good to look to the end of the hype curve.

Happy Reading,

J.W. Gant