Wal-Mart Mobile Becomes More Like Amazon

'The Retailers Strike Back'

Personalization is the key and those acquisitions Wal-Mart has been making this year are helping their San Francisco technology base get Wal-Mart.com closer to Amazon.com

Wal-Mart.com has undergone a major redesign to make all aspects more mobile friendly.  Maybe that won't make Wal-Mart a 'mobile first' company but it will significantly close the gap.

Here is the best story covering this:

http://www.mobilecommercedaily.com/walmart-coms-latest-overhaul-drives-more-personalized-omnichannel-experiences

Here is a snippet from that piece:

Mobile is a key focus of Walmart.com’s latest significant overhaul, which caters to the needs of the on-the-go shopper with more personalized product recommendations, an easier transition from digital to bricks-and-mortar and a three-step, single-page checkout process.

The site, which is built on a brand-new ecommerce platform that has been in development for two years, used small tablets used as the baseline for the new design, Walmart revealed in a post on its corporate blog yesterday. Given the growing numbers of consumers researching their purchases online from their smartphones before visiting a store, the new site attempts to meet the needs of these shoppers by making it easier to find items of interest and a nearby store where it can be bought or to complete a purchase online.

Here is another take on the story that is also worth reading:

http://www.cnet.com/news/walmart-com-tries-to-go-modern-with-mobile-focused-redesign/

Happy Reading,

J.W. Gant