Pretty big news in the world of mobile payments as the on life support company known as Softcard, previously branded as ISIS until that organization in the Middle East began making so much noise, has landed Subway for mobile payments.
http://www.mobilepaymentstoday.com/news/subway-goes-with-softcard-for-mobile-payments-platform/
A very good analysis over on Mobile Commerce that matches my own thinking:
http://www.mobilecommercedaily.com/apple-pays-halo-effect-evident-in-subway-softcard-partnership
Here is a snippet from that piece:
The excitement around Apple Pay is helping to shine a new light on NFC-enabled mobile payments solution Softcard – previously known as Isis – which had been languishing, as evidenced by a new deal to support mobile payments and loyalty at Subway.
Happy Reading,
J.W. Gant
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