Best Reading of the Day - Entry 0152 Macy's Back for More

Macy's is a company I have identified as a leader in omnichannel efforts.  Their work in mobile, in-store experience, online, loyalty, and more continues to lead retail forward.

Last week Apple announced Apple Pay and stated Macy's would be a part of the initial wave of retailers to accept this new payment mechanism.

We have more news from Macy's this week.  They are expanding their beacon usage through Shopkick and much more:

http://chainstoreage.com/article/macy%E2%80%99s-unveils-new-omnichannel-initiatives?ad=technology

Here is a snippet from that piece:

Macy’s Inc. is launching a large number of omnichannel strategies and technologies encompassing stores, online and mobile. In addition to supporting the new Apple Pay mobile payment system, the department store retailer’s new moves include piloting same-day delivery, testing new POS technology and customer service enhancements, and expanding its use of RFID to fashion categories.

Mobile Commerce Daily has a story on Macy's firing back at the Amazon Fire product photo capability:

http://www.mobilecommercedaily.com/macys-significant-omnichannel-push-includes-showroom-busting-image-search-app

Here is a snippet from that piece:

Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.

They remain a company to follow in the world of omnichannel retailing.

Happy Reading,

J.W. Gant

**UPDATE** Macy's, along with Sears and Nordstrom, have been named digital retail "geniuses".
http://www.retailonlineintegration.com/article/sears-a-digital-retail-genius/1