Best Reading of the Day - Entry 0154 Personalization Problems

The folks over on CMO.com have another excellent read about personalization.

It seems to me they nail this right on the head.

http://www.emarketer.com/Article/Why-Marketers-Still-Havent-Mastered-Personalization/1011220/1

Here is a snippet from the piece:

Marketers have heard it loud and clear: Personalization is important. But they’re still struggling to execute it. A critical issue? They haven’t mastered the development of a single customer viewpoint, and according to a July 2014 survey by Forbes Insights in association in Sitecore, fragmented and siloed data systems were a key factor preventing this.

Senior executives polled in North America said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100.

Happy Reading,

J.W. Gant