MCX Announces CurrentC Brand for Mobile Payments

We have some pretty enormous events stirring up this September in the payments space.

The Merchant Customer Exchange (MCX), the consortium of retailers embarking on a journey in mobile payments together, yesterday announced its consumer-facing brand.

CurrentC

The logo above is the app icon.

We have a number of stories on payments that cover this and other news in payments so read on.

First up is one of my favorite sites for news in the mobile space, Mobile Commerce Daily:

http://www.mobilecommercedaily.com/mcx-launches-currentc-in-pilot-programs-targets-2015-nationwide-rollout

Here is a snippet from that piece:

While Apple’s rumored launch of mobile payments solution next week is expected to make a big impact, Merchant Customer Exchange – a consortium of retailers – has beat the technology company to the punch with a pilot already in market and significant potential for a quick impact on sales.

Next is PYMTS.com with a very good analysis:

http://www.pymnts.com/in-depth/2014/the-411-on-mcx-and-mobile-payments/#.VAjOhcVdXVU

Here is a snippet from that piece:

[Dekkers Davidson, CEO of MCX, stated] ... “The CurrentC Network will provide merchants with unparalleled reach and resources in the mobile payments category and will offer merchants new and exciting channels to engage with customers, strengthen relationships, and enjoy more control of transaction data.”

A couple more to read:

http://gigaom.com/2014/09/03/mcx-launches-currentc-a-mobile-wallet-for-walmart-best-buy-and-other-retailers/

http://www.digitaltransactions.net/news/story/Eye-on-Branding_-As-Wallets-Struggle_-MCX-Dubs-Its-Scheme-CurrentC-While-Isis-Says-It-Is-Now-Softcard

Next is news from McDonald's and their NFC-based mobile payments efforts:

http://www.mobilecommercedaily.com/mcdonalds-preparing-for-launch-of-mobile-payment-system-memo-shows

Finally is news from the troubled mobile carrier brand ISIS:

http://www.mobilecommercedaily.com/isis-softcard-rebranding-leaves-strategic-woes-unaddressed

Hope you have a fine day.

Happy Reading,

J.W. Gant

PS  For purposes of disclosure I am involved in MCX through my employer Topco Associates, LLC.