The Atlantic has an interview with Gibu Thomas, SVP of Mobile and Digital for Walmart.
http://www.theatlantic.com/magazine/archive/2014/03/get-ready-to-roboshop/357569/
Here is a snippet from the article:
Shopping at Walmart is one of the world’s most common activities. Each week, more than 245 million people visit a Walmart store. By comparison, Apple stores receive fewer than 400 million visits a year. More and more, Walmart has found, the hands attached to that foot traffic are thumbing smartphones as they pass through the door. Gibu Thomas, Walmart’s senior vice president of mobile and digital, is in charge of harmonizing the in-store and digital experiences. He leads a team of 1,500 people in Silicon Valley working to define the online future of in-store retail.
There is one very questionable statement in the piece around the definition of "mobile". As
I have written about in these pages previously a mobile device may be a smart phone or a tablet or something in between such as a "phablet" but is it truly mobile? The interviewer jumps to the conclusion that all "mobile" devices are phones. That is likely not the case. See if you can spot the error.
Happy Reading,
J.W. Gant
No comments:
Post a Comment