Best Reading of the Day - Entry 0097 The Internet of Things

Excellent read over on Marketing Daily regarding how the Internet of Things is going to transform marketing.

What is "The Internet of Things"??  Here is WikiPedia:

The Internet of Things (IoT) refers to uniquely identifiable objects and their virtual representations in an Internet-like structure. ... Radio-frequency identification (RFID) was seen as a prerequisite for the Internet of Things in the early days. If all objects and people in daily life were equipped with identifiers, they could be managed and inventoried by computers. ...

Equipping all objects in the world with minuscule identifying devices or machine-readable identifiers could transform daily life. ...

Here is the article:

http://www.mediapost.com/publications/article/222030/the-internet-of-things-will-reshape-advertising.html

Here is a snippet from that piece:

There are two important drivers of the next evolution of the Internet, known as the Internet of Things. First, changes in consumer behavior and the broad adoption of mobile devices are dramatically changing how (and how much) people consume and create Internet content. Second is a massive proliferation of devices connected to the Internet. These include everything from smartphones, fitness wearables, and thermostats to cars. Where consumer behavior and connected devices intersect is the crux of the opportunity that exists for advertisers. To make sense of this intersection we must consider two key areas: the data created by connected devices and the design of services that use that data to create utility for consumers.

Happy Reading,

J.W. Gant