According to the survey results 2 of every 3 smart phone users are more likely to shop at a store if the store has a "useful mobile app".
These are hugely important results. A quality mobile app is now table stakes for brick & mortar stores.
Here is a short write-up of the study:
http://www.mobiletechnews.com/info/2014/03/12/160206.html
Here is a snippet from that piece:
Apigee today announced that two-thirds of the 140 million U.S. adults with smartphones are more likely to shop at a store that provides a useful mobile app, according to a new report issued by the Apigee Institute. The report, titled, "The Mobile Mandate for Retail - Three criteria for making the most of mobile apps in retail," focuses on retail data garnered from a survey of 1,000 U.S. smartphone owners. The Apigee Institute is a research and strategy organization dedicated to helping Global 2000 companies extend their leadership in today's app economy. It developed the survey and report to shed light on how mobile apps are changing consumer shopping behavior and what these changes mean for retailers.
The entire press release by Apigee can be found here:
http://apigee.com/about/pressrelease/apigee-finds-two-out-three-us-adults-smartphones-are-more-likely-shop-store-provides
To download the entire report navigate here:
http://pages.apigee.com/ebook-the-mobile-mandate-for-retail-reg.html?utm_medium=pr&utm_campaign=eBook
Happy Reading,
J.W. Gant
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